Common misconceptions of Software as a Service
- SaaS technology is designed for small merchants with low transaction volumes
- SaaS technology doesn't have the same level of capability
- SaaS technology saves money, but sacrifices flexibility
- SaaS technology is not scalable
What benefits does Software as a Service give?
- Business user control from the ground up
- An eCosystem of marketing and merchandising tools that constantly evolve
- Ability to focus resources on driving traffic, increasing conversion and AOV
- Lower TCO and highest possible ROI
- No upfront capital expenditure, can come from operational budget
The SaaS Business Model
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