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Venda | Facebook Twitter YouTube social commercewhite-paper

Social Commerce

Venda can help your brand engage and sell to shoppers (and their friends) where they socialize - including Facebook, Twitter, and YouTube.

From simple conversations with friends and family to more complex interactions, your customers are guided by the thoughts and opinions of those they know and trust.

By 2015, companies will generate 50% of Web sales via their social presence and mobile applications.

Gartner, Inc. (2011)

Online social networks and the conversations derived from these sites are not a passing fad - this is the way consumers will continue to engage, share information, make recommendations, and shopping decisions.

Venda makes it possible to profit from the power of the social network. Our social solutions integrate new convergent commerce best practices, leading partnerships and innovative social and mobile technologies that have helped our customers achieve exceptional sales growth with socially driven special offers and promotions.

Venda social commerce consultations can help you:
 
  • Set up fully commerce enabled storefronts on Facebook.
  • Get your customers to “Like” or “Follow” your brand.
  • Get users to generate content for you with product reviews and ratings.
  • Go international through social networking’s viral capabilities.
  • Protect your brand in customers’ forums and communities.
  • Target users by demographic with personalized promotions.
  • Get your customers to ‘share’ their purchases with their friends.
  • Maximize social loyalty rewards programs, apps and widgets.
  • Learn how mobile works hand-in-hand with your social commerce initiatives.

Friendship pays…

Social networking has transformed how people shop forever. With over 500 million Facebook users, 140 million Tweets per day and over 2 billion views on YouTube daily - access to this “new” community of shoppers brings tremendous opportunity.

The average Facebook user has 130 friends - if one person 'Likes' your brand and shares your product you are now introduced to 130 new potential consumers who each have their own 130 friends. The returns become exponential.

When asked what sources "influence your decision to use or not use a particular company, brand or product" 71% claim reviews from family members or friends exert a "great deal" or "fair amount" of influence.

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Harris Interactive (June 2010)