Superdrug
We look forward to continued growth and improvement to our online proposition, and are confident that this will be realised with Venda® as our platform of choice.
Background
- Superdrug is the fastest growing health & beauty retailer in the UK
- Over a billion a year in revenues
- Over 10,000 health and beauty products
- Multi-faceted product range
- Complex integration with store systems and Christian Salvesen
Challenge
- Requirement for a transactional website
- Needed a quick implementation for in time for Christmas
- Complex systems and 3rd party integrations
- No ROI on non-transactional website
Solutions
- Launched on Venda platform within 6 months
- Considerable growth in sales since launch
- 25% increase in basket size since launch with continual improvement in merchandising
Testimonial
Superdrug’s core objective was to increase transactional channels available to its customers. We chose Venda for its speed of implementation, cost effectiveness, and impressive functionality. In addition, we needed a solution that plugged into our legacy store systems, and our 3rd party fulfilment provider. The website was launched within our tight timescales before Christmas, and since launch we have seen sales growth beyond the targets that were originally set. Venda’s approach is professional, courteous, and we feel as though our voice is always heard. We look forward to continued growth and improvement to our online proposition, and are confident that this will be realised with Venda as our platform of choice.’
Jane Savage – Superdrug
