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De Beers

If you want to know anythings about diamonds, you would come to us. If you want to know anything about eCommerce, you would go to Venda®.


Background

  • De Beers produce around 40% of world diamonds by value
  • De Beers prides itself on ensuring that every diamond in De Beers Diamond Jewelry is conflict and child labour free
  • De Beers jewelry sold only in high street stores and select boutiques worldwide

Challenge

  • Open up multi-channel opportunity with transactional website
  • 3 identical sites in 3 languages (English, French, Japanese)
  • Maintain brand identity via excellent presentation of products online
  • Education of De Beers in new market sector
  • Dispel the myths of negative impact of diamond industry in some parts of world
  • Increase footfall into the high street stores around the world

Solutions

  • 3 sites launched on the Venda platform in under 4 months
  • Exceptional presentation of detailed diamond Jewelry using Venda® Imageware
  • “Arrange an Appointment” page for every store nationwide has increased footfall and demand for high quality diamonds
  • Consultative approach to design, implementation and management
  • Significant sales already realised

    • Testimonial

    De Beers’ core objectives were to increase footfall in all stores and to open a multi-channel approach to selling our diamonds. We chose Venda to design, build, host and manage a sophisticated transactional website. Venda was not only able to meet our aggressive implementation date for all 3 sites, but also had the service and technology infrastructure behind its features and functionality to meet our needs.

    Venda’s consultative and professional approach was exactly what we needed, entering into a new market sector with no prior experience. They offered 100% transparency at every stage of design, implementation and management. We are already looking to rollout our UK & US transactional capability to Japan and the rest of Europe, which is simple on the shared code base. If you wanted to know anything about diamonds, you would come to us. If you want to know anything about eCommerce, you would go to Venda®.

    Neal Sussman – Marketing Director, De Beers


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