Seize the global opportunity
By 2013, 80% of North American and European online sellers will expand into Brazil, Russia, India, Africa, Japan or China.
A primary tenet of Convergent Commerce recognizes that technologies like the internet and mobile phones have blurred the geographic boundaries of eCommerce, allowing consumers to interact and transact with your brand regardless of their physical location. This means that retailers and brands have a chance to sell their products to the world’s nearly 4 billion and 2 billion mobile phone and internet users respectively, without incurring the costs of opening physical stores.
Meet your global customers
International consumers and domestic non-native language speakers will undoubtedly encounter your brand and products through today’s ubiquitous online media. These new consumers speak more languages; have their own cultural preferences, and environmental factors that control their shopping behaviors. By customizing experiences for these international consumers, you will enjoy the rewards of growth. By delaying preparation you risk alienating them when they realize your brand is not able to serve them in their language, currency, or geography.
Preparing to go global:
The Internet gives you the reach, but serving an international audience requires strategy and planning. Retailers considering international expansion should ask themselves several questions including, but not limited to:
A platform for international business
The Venda platform is capable of supporting both multilingual and multicurrency eCommerce sites according to each client’s operational requirements:
Single Venda Control Panel (VCP)/Multiple stores - Your customers specify their preferred language and currency when registering which ensures that they will be directed to the correct customer journey on each login. However they will also have the option to view the site in any of the other supported languages and currencies. Products, prices (including price bands) and categories are assigned by region, allowing the site to differentiate products and prices on a regional basis.
Multiple VCPs/Independent Sites - This is an ideal solution where you have a fully distributed and delegated overseas operation. Each site is fully self-contained, allowing for independent, local management and operations
Currency Conversion - Products can be displayed with prices in multiples currencies with the option of displaying only or displaying and transacting.
Store locators - Subject to the availability of local information, store location pages can be developed for international branches and franchises.
Expanding into a new and highly competitive market can be challenging, however Venda’s expert approach and localized knowledge of the complex operations in the US, including tax, delivery and payment systems allowed for a smooth transition to the US market.