Social commerce is a growing trend within the retail market
Social commerce is a growing trend within the retail market, with social and search driving 54% of traffic to retailers' sites *. The ever-growing social media market presents retailers with more opportunity to grow their customer base via new marketing and sales methods. Venda offers a number of features that support the Social Commerce trend, and allow retailers to exploit that new market opportunity.
Social Sign-On: Through partnership with Gigya, the Venda platform allows you to add Social Sign-on functionality to your site. This alleviates the stress on end-customers to remember multiple login credentials, and instead allows them to easily sign in using their social media account.
Social Buttons: A number of social share buttons are available via the Venda templates, including Facebook 'Like' buttons, Pinterest 'Pin It' buttons and Twitter 'Tweet' buttons, allowing end- customers to easily share content to their social platforms directly from the sites product pages.
Product Reviews: In partnership with Bazaarvoice, you are able to implement product review functionality to your ecommerce sites which allows the production of user generated content, by offering customers the ability to write their own product and service reviews.