Mobile is fundamentally changing the way consumers interact with brands and retailers. The mobile handset can be a powerful device for bringing offline, catalog and eCommerce channels together with spectacular results. With mobile exceeding the adoption rate of any previous technology, and a generation of emerging consumers EXPECTING to conduct their lives via mobile, brands and retailers must harness this technology in a comprehensive and future-proof way. Brands and retailers must harness the opportunity mobile presents in a comprehensive and scalable manner to match customer shopping expectations.

According to a recent survey of 1,052 consumers conducted by Deloitte LLP, 21% of consumer shoppers have used a web-enabled mobile phone to assist them in shopping. The survey also reported that 36% of those surveyed have used their phone to go to a web site to shop for products or services.

Capital and Vision. Venda VAMP™ brings a new level of vision, technical competency, and execution to the mobile landscape. Rather than simply transcoding existing web properties and delivering a subset of the eCommerce experience, Venda VAMP™ delivers a comprehensive mobile solution that aligns with and expands the true multichannel environment. In contrast, many brands & retailers have turned to vendors with a few in-house engineers or to even less stable, start-up mobile development companies (e.g., "kids in a garage") to realize their objectives in this critical emerging market sector.

Bottom line: eCommerce vendors have tried to sell inadequate first-generation mobile solutions, and have yet to deliver on the true promise of synergistic multichannel mobile that unifies shopping experiences between brick-and-mortar, online, print, mobile and next generation devices (iPad.)

Venda VAMP™ delivers on this promise consumers have been looking for, with a comprehensive and expanding suite of capabilities, delivered at Enterprise scale, across multiple platforms, and supported by a global development and client care network.