Category Archives: Social Commerce

James Cronin on the latest thinking about social commerce

James Cronin (co-founder and CIO of Venda) presented the latest thinking on social commerce to an attentive audience at the Figaro Digital Seminar on Social Media. James emphasised the need for retailers to treat social commerce as a unique and … Continue reading →

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Measure the Social Impact on Your Brand Via Google Analytics:

It’s safe to assume we all agree that social media is a valuable asset to any marketing campaign. The question on everyone’s mind is ‘How do I know social is to thank for that sale?’ As social media allocation increases across … Continue reading →

Posted in Analytics, Convergent channels, Marketing, Multi-channel, Social Commerce | Tagged , , , , , , | 2 Comments
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