Category Archives: Multi-channel

Measure the Social Impact on Your Brand Via Google Analytics:

ShareIt’s safe to assume we all agree that social media is a valuable asset to any marketing campaign. The question on everyone’s mind is ‘How do I know social is to thank for that sale?’ As social media allocation increases across … Continue reading →

Posted in Analytics, Convergent channels, Marketing, Multi-channel, Social Commerce | Tagged , , , , , , | 2 Comments

Multi-channel ecommerce strategy

ShareWhat does the multi-channel eCommerce future hold? The gap between brick & mortar and online has already gone. The proportion of spend online is increasing year-on-year even if the overall sales remains flat. Today’s customers choose when and how they … Continue reading →

Posted in Convergent channels, Multi-channel | Tagged , , , | Comments Off