James Cronin (co-founder and CIO of Venda) presented the latest thinking on social commerce to an attentive audience at the Figaro Digital Seminar on Social Media.
James emphasised the need for retailers to treat social commerce as a unique and distinct channel from their existing online stores and to take the time to learn from online and social statistics the best way to utilise this powerful sales channel.
You can view the presentation on the Figaro Digital site.
