Republic, the UK’s leading men’s and women’s multi-branded fashion retailer, has launched a mobile optimised website using the Venda Mobile Platform. The site creates a rich and unique shopping experience for consumers whether they are at home, on the go or in a Republic store.
Through the Venda Mobile Platform, Republic is introducing mobile as a strategic channel that complements their eCommerce site and more than 110 retail stores across the UK. Republic’s sleek and elegant mobile shopping experience will allow customers to search, browse and buy products in as little as sixty seconds when they visit www.republic.co.uk from popular mobile devices such as iPhone/iPod Touch, BlackBerry and Android.
“It is clear that mobile is quickly becoming one of the most proven and relevant ways for consumers to have access to our products anytime, anywhere,” said Jo Molineux, Head of Multi-Channel at Republic. “A mobile optimised website that enables our valuable customers to research products, find Republic locations and purchase items whether they are out and about, at home or in one of our stores will strategically enhance our multi-channel strategy.”
“Mobile Commerce is growing at a phenomenal rate, and we are pleased that Republic has launched their new site on the Venda Advanced Mobile Platform” said Eric Abensur, Group Chief Executive of Venda. “This is a perfect example of convergent multi-channel commerce with the mobile channel joining Republic’s hugely successful Venda-powered online store and their successful high-street stores. We are sure that the young, cool and trendy shoppers that typify Republic’s customers are going to be avid users of this new anytime, anywhere shopping channel.”
Key features of the mobile optimised site include: shop by category, large, rich product images with multiple views, detailed item descriptions, ratings and reviews, share through Facebook, Twitter and email, “find in store”, a size guide, an ever-present search bar, special offers and a store locator.
Visit our site for more information on the Venda Mobile Platform