Wonderbra has unveiled its first ecommerce store, built by Venda, the world’s largest on-demand convergent commerce provider. The store will carry the brand’s full range of products and a ‘Get Inspired’ section of the site will host video content and include social media sharing functions.

The new online store includes several features designed to help Wonderbra’s customers to select the perfect bra including interactive search, social network integration to get friends opinions, ratings and reviews and find-a-stockist for shoppers who want expert personalised advice.

UK general manager of DB Apparel, Wonderbra’s parent company, Paul Devin, said: “Venda has delivered an incredibly exciting new website. The store is a great showcase for the brand and helps to drive our digital strategy forward to new heights.”

Authored by: Ivor Morgan, Head of EMEA Marketing